It can be frustrating to navigate the uncertain terrain of social media even without marketing "prohibited" or " risky " items. Cannabis and cannabis related marketers feel this struggle very heavily through numerous community guidelines violations and banned social media accounts. Knowing what you can and can not get away with showing on these social media platforms is crucial to connecting with a large audience. Here are some guidelines to follow that may help you navigate the limitations that you face as a cannabis related marketer.
Youtube
What's Not Allowed
For cannabis professionals aiming to establish an online presence, YouTube offers a platform with varying degrees of strictness regarding cannabis-related content. The platform's policies on such content are somewhat ambiguous, leading to a medium to high level of strictness. It staunchly prohibits any material that promotes or encourages drug use. Content depicting the consumption, cultivation, or sale of cannabis, as well as material advocating for its recreational use, is strictly prohibited.
What's Allowed?
While YouTube permits educational and documentary-style content pertaining to cannabis,YouTube allows for the creation of educational videos exploring the science of cannabis, its medicinal properties, or its broader societal impact.
What's Not Allowed?
For cannabis professionals seeking to market online, Pinterest offers a promising platform with a moderate level of strictness regarding cannabis content. While the platform permits organic cannabis-related posts, it maintains a clear stance against promoting the sale or use of illegal drugs, including recreational marijuana, and it restricts content associated with drug paraphernalia.
What's Allowed?
However, there are ample opportunities for engagement within these guidelines. Pins showcasing cannabis recipes, DIY projects, and educational content highlighting the benefits of medical marijuana are all permissible. However, it's important to steer clear of pins that promote the sale of cannabis products, display images of drug paraphernalia, or glorify drug use.
Tik Tok
What's Not Allowed
For cannabis professionals seeking online marketing avenues, TikTok presents a platform with strict regulations regarding cannabis-related content. The platform's high level of strictness is evident in its community guidelines, which unequivocally forbid the promotion of drugs, including marijuana, whether for recreational or medicinal purposes. Any content that depicts or endorses drug use is subject to removal.
What's Allowed?
However, there are opportunities for engagement within these boundaries. TikTok allows educational content pertaining to the history or science of cannabis, provided it does not promote its consumption. Conversely, videos depicting the consumption, cultivation, or sale of cannabis, as well as those glorifying drug use, are strictly prohibited.
Facebook/ Meta
What's Not Allowed?
Facebook provides a platform with strict regulations concerning cannabis-related content. With a high level of strictness, Facebook maintains firm policies against the sale or promotion of illegal drugs, including cannabis, in any form. The platform expressly prohibits content that promotes the sale, use, or cultivation of recreational marijuana. Avoid posts that promote the sale or consumption of cannabis products, including those derived from marijuana such as CBD products.
What's Allowed
Pages or groups dedicated to discussions on cannabis legalization, advocacy efforts, or the dissemination of educational content regarding medical marijuana are permissible.